What is a cookie or tracker?
Cookies or trackers are small files that record individuals’ visits and activity on connected websites or applications. They are generally associated with a device or web browser and enable website and application publishers to collect quantitative and qualitative information about the use of their products. This activity, known as “tracking”, underpins the continuous improvement of products and services offered online: features, usability, personalisation, etc. This covers all trackers placed and read, for example, when browsing a website, reading an email, installing or using software or a mobile application, regardless of the type of device used, such as a computer, smartphone, e-reader or internet-connected games console. By extension, the term “cookie” therefore includes (non-exhaustive list): HTTP and Flash cookies; the result of fingerprinting calculations (calculating a unique machine identifier based on elements of its configuration for tracking purposes); invisible pixels or “web bugs”; and any other identifier generated by software or an operating system.
Why do we use cookies?
We (StratNXT) may use cookies to collect browsing data about individuals (you) visiting our website in order to improve your browsing experience. Cookies and trackers also help refine the accuracy of our advertising targeting on partner websites and measure the performance of our advertisements. The data collected in this way is strictly anonymous and is used only for these performance analysis and advertising targeting purposes or, sometimes, to test new features of advertising or marketing technologies. In the latter case, the data is never used for commercial purposes and is deleted immediately after the testing period.
How long are cookies retained?
Cookies on our websites have a lifespan of 13 months, in accordance with the recommendation of the French Data Protection Authority (Commission Nationale de l’Informatique et des Libertés) concerning the validity period of consent to the placement of cookies. When this period expires, consent will therefore be requested again. When this period expires, consent will be requested again before a new cookie is placed.
How can you control which cookies are installed on your devices?
Cookie settings for this website: settings are available in the information and settings banner displayed on your first visit, then at any time while browsing the website, at the bottom right in the “Cookies” tab. Cookie settings in your browsing software (browser): you can configure cookie acceptance in your browser uniformly for all websites, systematically or depending on the issuer. You can also configure your browser so that you are offered the option to accept or reject cookies on a case-by-case basis before a cookie is placed on your device.
How can you exercise your choices depending on the browser you use?
Each browser has different settings for managing cookies and your choices. These are described in your browser’s help menu, which explains how to change your cookie preferences. For Internet Explorer™, Safari™, Chrome™, Firefox™, Opera™, etc.
More information about cookies?
If you would like more information about cookies, you can consult the dedicated section of the CNIL website.